Today on the blog is the guest designer Ela Siromascenko who presents his latest collection.
Ela, after studying marketing and a doctorate in progress, arrives in Italy.
Here takes shape its future: creating and sewing women’s clothes and sophisticated clothes for special moments.
What was a little dream dormant in his heart, it becomes a reality, first with the opening of an online store, then with the inauguration, on December 5 this year, his first studio in Milan. A place long sought and dreamed of, a small lounge for young ladies where it comes to fashion and beautiful things, located in an elegant building of the ’30s.
There are moments in every woman’s life, your wedding, a special evening, a witness at the wedding of your best friend, just as they deserve special clothes, manicured and unique as those of Ela Siromascenko.
To learn more about Ela I asked a few questions for you.
How did your passion for fashion and for the bridal fashion in particular?
The passion for fashion I had as a child, from the time when, as a child, I drew dresses “princess” (they were always and necessarily a princess) and was dressing my dolls with dresses sewn by hand with small pieces of fabric who stole from the closet of my mother, that if he kept for himself the seamstress making clothes. Then growing, in my mind the passion for fashion is tied more and more to the idea of doing (ie sew) rather than only draw. Despite this, and despite the presence of a fascinating sewing machine foot in the living room of my grandmother in her home in the countryside, life is put sideways for a bit ‘of years and no one ever taught me to sew. I started learning by myself in 2010, from tutorials on Youtube and books. I did it at the beginning because I wanted to create clothes for me. Meanwhile at the end of 2011 I moved to Italy and, taking with me my (then small) “laboratory” I started to create more complex things and I got the idea that I could sell. Meanwhile, I completed my techniques with a tailoring course at the AFOL Milan Fashion.
The passion for fashion bride came along. When in 2012 I opened my first shop was offering models rather casual, then following the demands of the clients I went to the ceremony, and from there, as more and more of them asked me how I was offering customization of models ceremony, thereby transforming them into clothes wedding, I decided to also include models wedding in every collection. Now most of my clients are brides and witnesses / bridesmaids, and for 2016 I want to devote some attention to the wedding of my brand. It ‘was also the main reason for which I have just opened my studio in Milan – to receive the brides in a context appropriate to the choice and the creation (measurements, tests, etc.) Dream gown for their big day.
I’m directing more towards the bridal fashion because I found that, from a creative perspective, gives me more opportunity to practice any unusual idea that I could have and maybe would not find practical applicability in a dress less “important”. Here we say that the wedding dress gives me more freedom.
What are your sources of inspiration?
My inspiration comes mostly from beautiful fabrics that I find wandering through the fabric shops in Milan and elsewhere. For years now in any city / country where journey, the fabric store is the first place where I stop. I am an avid collector of fabrics, not there are never enough! In fact, often my creative process starts from a fabric, the design of a lace, by a combination of beads, rather than the form of the garment. I can spend hours just looking at old photographs and drawings of vintage fashion, such as those found on old patterns, and imagine new ways to reinterpret the look in a modern way.
Then, three collections in this part, my “obsession” in matters of inspiration is the city of Naples, which I love to madness (that already live in Milan …), and all the universe that surrounds it.
How would you describe your style? What to look for brides in your models?
Mine is definitely a vintage style, a modern reinterpretation of the fashions of the past. They left with clothes 50′s style, but this year I started exploring other eras. Now for example, I’m wavering between influences of the early twentieth century and those of the eighteenth century.
My brides looking more like the non-conventional, most are very determined in what they want and their idea of marriage is not a kind of “dress big chain + receiving pre-packaged ‘are girls and women care and personalize their wedding in every detail. They are lovers of vintage style and that’s how they find me, because this is the main feature of my clothes. Then there is also the fact that practically the dress we create it together, starting from the models of my collections and customizing every detail, from the choice of fabric, lace, and the lengths to detail design. Every time you come to surprising results, unique and completely new, and sewn on to fit like a glove. The last but not the least is the fact that also seek the care and attention given to each of them, the time to decide without haste or commitment, availability. More than once I happened to have a wedding that was not really pleasant experience with large atelier atmosphere rather cold, hurried and impersonal.
Describe your last collection
The first word that comes to mind is “eclectic.” While I was talking above my obsession for Naples, the starting point was the Neapolitan Baroque, and color range as I was inspired by the colors of the interior of the Palace Of Caserta. For the part dedicated to wedding dresses, dominate the champagne / beige and ivory, declined in combinations of taffeta and silk organza, lace embellished with embroidery with beads, sequins, lace accents antique gold, and tulle: so, much tulle, which is a material that I love. For the ceremony instead dominate the black and green in shades of lime and emerald, with accents of red.
A word of advice to future brides looking their clothes.
What should characterize the wedding dress, in your opinion, beyond the fashions of the moment?
I think that the choice of the wedding dress fashions of the moment are the thing that matters less. Of course, you can always take a look at current trends and maybe make some good points, a two-elements, but the dress should reflect the personality of the bride first, it must be comfortable in your own skin. Even if he thinks he has clear ideas concerning the style of that dream as a child, my advice is to try different styles anyway because reality does not always reflect what I had imagined. For example, maybe he always dreamed of wearing a princely dress, a skirt and huge swells trail of 3 meters, but by trying one discovers that he can not even move, and then rather than spend their wedding feeling still, “prisoner” of ‘ dress (whereas she loves to dance and have fun), can try models lighter, more fluid, until you discover that actually the dress that you fall in love is partially or completely different from what I imagined to wear. In the end it is true, when you are getting GOWN you know, because you look in the mirror and you can no longer imagine another. So patience, flexibility and perhaps the right time for research is in my opinion the “ingredients” that will lead her to make the perfect choice.
Finally, I show you some models of the ceremony.
How do you not fall in love with a cloud of tulle, the bodice of a precious, a transparency female?